Marketing Plans: How to Prepare Them, How to Use Them (Häftad)
avMalcolm McDonald, Hugh Wilson
ISBN: 9780470669976 - UTGIVEN: 201103Now in its 7th edition, "Marketing Plans" is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined i[...]
The Multichannel Challenge (Häftad)
avHugh Wilson, Rod Street, Lindsay Bruce
ISBN: 9780750687119 - UTGIVEN: 200802While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We fin[...]
Social Work And Drug Use (Pocket)
avIan Paylor, Fiona Measham, Hugh Asher, Alison Wilson
ISBN: 9780335234554 - UTGIVEN: 2010-09-15Alcohol and drug use are cross-cutting issues in all areas of social work practice and social workers need to know how to identify, assess, engage and support their substance-using clients effectively. This book provides a comprehensive and practical account of this important area of health and soci[...]
Thinking Beyond Boundaries (Pocket)
avHugh (EDT) Liebert, John (EDT) Griswold, Isaiah Wilson
ISBN: 9781421415291 - UTGIVEN: 2014-11Written under the direction of West Point social sciences faculty for its Student Conference on U.S. Affairs (SCUSA), Thinking beyond Boundaries introduces undergraduates to aspects of transnational conflict that extend beyond traditional political and intellectual boundaries, providing context to a[...]
